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In March, 2001 Target Market aired a television commercial directed at Minnesota youth. The objective was to make young adults aware of the profound impact tobacco-industry advertisements have on them to promote the life-changing habits of tobacco use. Whether the use of tobacco provides an aura of cool, hip, or grown-up, the result is the same: bad breath, smelly clothes, reduced lung-capacity, and an addiction that masquerades as “I'm cool. I can quit anytime.” Lies! The photographs below were taken during the filming of the commercial on a cold, crisp winter's day (January 17, 2001) on a farm west of Stillwater (MN). © 2004-2018 by C. Tremain, all rights reserved. |